Dire Straits- Money for nothing (1985)
The video is iconic as it is technologically advanced for the 80's era. It also showed the beginning of MTV. A TV channel solely for playing music videos.
I think the video is great as it is unlike any other video and is individually recognised for its use of graphics throughout but also incorporating film of the band performing on the graphic TVs in the house and shop.
Textual analysis:
Camerawork
Low angle shots on the TV to show the power technology has and also the status of MTV
Close ups on the band and also the instruments (convention of rock videos)
Long shots showing the pieces of technology being moved (in time with the lyrics) and also showing the TV with the band performing on in the back of shot.
Editing
Animation throughout the whole video showing people in a technology store with all the ground breaking technology introduced in the 80's (microwave oven, colour TV)
Special effects used to put neon highlights and colouring on the instruments and clothing of the band.
Quick cutting between each band member.
Prevalence of the lead singer and also the animated worker with the cigar syncing the lead vocals in the shop.
MES
Costume- 80's vests, t-shirts and jackets, headbands and sweatbands.
Lighting- dark on stage except for stage lighting and neon effects.
Well done Jack - you chose a great video to discuss, it is very iconic and I love the song.
ReplyDeleteI thought your analysis was really thoughtful and you understood conventions of music videos.
Just remember at A2 level, you must be writing your analysis in depth. You need to state the element you will discuss (3-5 points for each) and where you see it in the clip (with a screen grab if you like) and then add the effect that this has.
You made a solid effort here so I appreciate that, so this feedback is just a heads-up for future blog posts in order to let you attain the grades you are capable of :)