References the conventions of many different genres of music video. Looks closely at certain bands and songs and incorporates images of these throughout the video. Looks in depth at the videos of his chosen genre (Britpop). talks of intertextual references and Goodwins 7. Talks of iconography and typography in his ancillary tasks. Talks about the UK tribes and how this helped him discover his audience. The whole piece was scripted and therefore made it flow quickly. The one thing that didn't work well was that at the start of the video, Lew was not in flow and therefore some of his sentences including "umm" and pauses as he decided on what was to be said next.
Shows examples of corporate branding and explains why branding is important. The visions and values of the brand and why these are important. His branding project- the vision,values and personality of his project-the video and ancillaries. Plan of the synergy he will use- ancillary tasks. Synergy of the music video-using MTV logo-realism, Bands logo. synergy of the poster-using promotion companies. Synergy of website/cd cover. Personality of the products. how to effectively establish a brand. No bad things about the powerpoint. USED EXAMPLES OF VIDEOS AND CD COVERS ETC THROUGHOUT.
Notes each method of audience feedback,evaluates why it was good and also why it was neccessary. Shows video of powerpoint of questionnaire and answers. Arrows direct to each bit. videos of audience feedback. Quotes of feedback from social media and evaluate why social media was so good to use for feedback. How the feedback was used to make the video better. Things that you would do differently-EVALUATE THE VIDEO AND FEEDBACK.
Talks about the simple things on blogger- creating labels etc, also talks of technology we take for granted- internet, smartphones and laptops etc. Talks about screen grabbing etc on iMacs. How youtube and social media was good for sharing and getting audience feedback. Images of comments etc from Facebook and youtube. Images of past student work and talk about past student work. The technology used throughout- Prezi,powerpoint,survey monkey, glogster etc- what they were used for and why used. Preliminary task- what we used them for, what we did, what technology we used, where the technology came from. Why we didn't use iMovie and used final cut instead. Tehcnology used during the ancillary tasks and the tools used to make them- crop etc. the technologies used during the evaluation including the question being done.
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